The Finnish Floorball Federation is proud to announce Nike and Stadium as the new long-term equipment partners for Finland’s national floorball teams. The multi-year three-party agreement runs through 2028 and strengthens the sport’s commercial and performance framework from grassroots to elite level.
Nike Returns as Apparel Partner for All National Teams
As one of the world’s most iconic sportswear brands, Nike will supply apparel for all seven of Finland’s national floorball teams: Women, Women U19, Girls U17, Men, Men U23, Men U19, and Boys U17.
Nike’s return to Finnish floorball marks a continuation of a meaningful history. The brand previously equipped Finland’s national teams between 1997 and 2000 — a period highlighted by the women’s national team winning their first-ever World Championship gold in Borlänge, Sweden in 1999.
“Everyone at Nike is extremely proud to rejoin the Finnish Floorball Federation as a partner. Floorball is part of our heritage in Finland, and we are excited to return. We share the same values and believe strongly in the power of sport to change the world. With more active players in Finland than ever before, this partnership helps make sport even more accessible to all,”
— David Nordbeck, Team Sales Manager Nordic, Nike
“Together — the SSBL, Nike and Stadium — we are ready to energize the entire Finnish floorball community, from grassroots to the elite level,”
— David Nordbeck
Stadium Strengthens Its Role in Finnish Floorball
The partnership is complemented by an agreement with Stadium, one of Northern Europe’s largest sports retail chains. Stadium has operated in Finland for 25 years and is a frontrunner in club and team sales with its Team Sales concept. The collaboration will span the national teams, F-Liiga and the Säbäkipinä grassroots program.
Both Nike and Stadium are returning partners for Finnish floorball. Stadium previously served as the sport’s official retail partner from 2018 to 2022.
“We are excited to begin this partnership with the Finnish Floorball Federation, as we see enormous potential to strengthen Stadium’s brand and reach — and to create value for the entire Finnish sports community. Floorball is known for its energy, accessibility and strong sense of community; these are exactly the values that Stadium wants to promote and strongly identifies with,”
— Petteri Ahokoski, Region Manager, Stadium Finland
“This collaboration gives us an opportunity to build joy in exercise and an active lifestyle, both at the elite level and within grassroots sports. Together we can reach a broad audience, inspire new participants and support athletes throughout their journey,”
— Petteri Ahokoski
A Major Boost for One of Finland’s Largest Sports
Floorball is one of Finland’s most popular sports, with approximately 400,000 participants and 50,000 registered players. F-Liiga — Finland’s top-tier league — features 24 teams in the men’s and women’s competitions and showcases world-class floorball from September to May across the country.
“Our positive experiences with Nike and Stadium from past collaborations are an important part of Finnish floorball’s growth story. Welcoming them back is a strong vote of confidence in the sport and the direction we are heading,”
— Kimmo Nurminen, CEO, SSBL Salibandy Oy